Words that can be rotated around their own axis and look the same are called rotational ambigrams. Rotational AmbigramĪnother kind of ambigram is a rotational ambigram. This is especially true if the mirror image doesn’t have many straight lines in it-for example, an “A” looks very similar upside down, but an “M” or a “W” looks very different. These usually work best for one or two-word phrases, as longer phrases get difficult to read in this format. The first is a standard mirror image ambigram, where the word appears the same when rotated 180 degrees.

So, unleash your creativity and explore the incredible possibilities ambigrams have to offer! Mirror Image or Flip Ambigram You could consider an ambigram that combines the words “Creative” and “Logical.” This way, your clients will know they’re getting the best of both worlds when they work with you.Īnd the best part? There are several types of ambigrams you can use to incorporate words even in limited spaces. Usually, the first reading presents the brand name, but give it a 180-degree spin, and voilà! You’ll reveal a different word.įor instance, let’s say you want to convey your company’s personality in your logo. If you’re on the lookout for a way to showcase your brand’s duality, an ambigram might just be the perfect solution! It’s a clever graphic design element that can be read from two distinct perspectives. Most of the time, you can read them both upright and upside-down.

Well, ambigrams are these fascinating calligraphic designs that appear the same when viewed from different directions. So, you might be wondering, what exactly is an ambigram and how can you design one?

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